FranciePants is a 100% cotton underwear line that aims to empower women through body positivity, entrepreneurship and job production.
The brand touts itself as one that focuses both on comfort and on style. The collection's 100% cotton materials are breathable in design, and are able to promote the health of the user. The products come in a variety of modern styles that include prints in designs like gold or fuschia cheetah, camo and blue & gold flowers, stretchy lace trims, thongs, and full underwear styles.
The FranciePants brand is also looking to produce and hire within America, marketing its crowdsourcing campaign on Kickstarter as one that empowers local jobs and produces a "crowd manufacturing movement."
Body Positive Underwear Collections
FranciePants Aims to Empower Women With Its Collections
Trend Themes
1. Body Positive Underwear - Opportunity for disruptive innovation: Develop inclusive and diverse underwear collections that promote body positivity and empower women.
2. Crowd Manufacturing Movement - Opportunity for disruptive innovation: Create a platform or service that facilitates crowdsourcing and local production to empower job creation and support American manufacturing.
3. Comfortable & Stylish Underwear - Opportunity for disruptive innovation: Design and produce underwear that combines comfort and style, using breathable materials and modern prints.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Introduce body positive and fashion-forward underwear collections that cater to diverse body shapes and sizes.
2. Manufacturing - Opportunity for disruptive innovation: Implement crowd manufacturing models to decentralize production, create local jobs, and support domestic manufacturing.
3. E-commerce - Opportunity for disruptive innovation: Develop an e-commerce platform that specifically focuses on selling comfortable and stylish underwear, catering to the body positivity movement.