Daily focus sessions may be beneficial to some consumers who are struggling with staying productive during their fast-paced work day. Recognizing this need, the leading lifestyle brand SoulCycle partners with the virtual co-working platform FLOWN to offer a solution.
As a service, FLOWN caters to the era of remote work. The brand offers s live focus sessions where professionals and students work silently together, using a technique called 'body doubling.' This technique has been shown increase focus, accountability, and a sense of community. SoulCycle is facilitating some of these focus sessions.
Known as 'Flocks,' the new focus session series taps "SoulCycle’s brand of motivation, energy, and personality." The partnership with FLOWN offers SoulCycle members with SoulRenew subscriptions a special offer to join FLOWN's 30-day free trial, enabling them to experience the benefits of live focus sessions.
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Trend Themes
1. Daily Focus Sessions - Implementing daily focus sessions can help individuals increase their productivity and focus during their work day.
2. Virtual Co-working Platforms - Virtual co-working platforms like FLOWN provide a solution for remote workers to work together in an accountable and community-driven environment.
3. Body Doubling Technique - The use of the body doubling technique in focus sessions promotes increased focus, accountability, and a sense of community among professionals and students.
Industry Implications
1. Lifestyle - Lifestyle brands like SoulCycle can explore partnerships with virtual co-working platforms to enhance their offerings and provide additional value to their members.
2. Fitness - Fitness brands and gyms, such as SoulCycle, can leverage their brand reputation and motivational expertise to facilitate focus sessions and attract customers looking to improve productivity.
3. Remote Work - The remote work industry can benefit from the rise of virtual co-working platforms like FLOWN, which offer solutions for professionals seeking a community-driven work experience.