On December 9th, 2021, the skincare and cosmetics brand Glossier opened its first-ever international flagship store in London, England.
Glossier London is housed in the oldest building in Covent Garden and aims to offer an immersive retail experience for U.K. (and European) shoppers. The space itself pays tribute to the brand's roots, while also looking towards a joyful future. Inside, you'll find Glossier's signature pink hue paired with the townhouse’s traditional architecture. There's also plenty of natural light, which perfectly frames the store's expansive skincare and makeup counters. And naturally, the site is set up for full social media sharing, with plenty of 'You Look Good' adorned mirrors and even a Wet Bar where customers can experiment with different products.
Glossier London is now officially open seven days of the week.
International Skincare Brand Flagships
Glossier Just Opened It Flagship Store in London
Trend Themes
1. International Flagship Stores - As global brands expand, international flagship stores are becoming increasingly important for offering in-person and immersive shopping experiences.
2. Immersive Retail Experiences - Retailers are recognizing the value of creating immersive shopping experiences that offer more than just a transaction, but rather a memorable and shareable experience for customers.
3. Social Media-friendly Store Designs - With the proliferation of social media, retailers are designing stores with Instagrammable moments in mind, including features like branded mirrors and designated photo areas.
Industry Implications
1. Skincare and Cosmetics - As Glossier continues to expand internationally and other skincare and cosmetic brands follow suit, there are opportunities for disruption within the industry to create more unique and memorable in-store experiences.
2. Retail - Retailers of all types can benefit from offering immersive and social media-friendly in-store experiences to set themselves apart and attract customers.
3. Architecture and Design - As retailers increasingly prioritize immersive and Instagrammable store designs, there are opportunities for architects and designers to collaborate with brands to create unique spaces that reflect and enhance their brand identities.