To infuse January with joy, Holy Moly is hosting a one-night-only Evening Bottomless Brunch at The Table, pairing endless toast, sausages, beans and smashed avocado with flowing cocktails and mocktails. For just £15.00 a ticket (and 100% of proceeds go to a charity partner) attendees will be treated to a three-course menu, including a sharing platter starter, brunch-inspired à la carte main course and dessert.
This January event aims to combat the lows of winter and cheekily touches on Dry January themes. "January is miserable enough with cold and wet weather, and people feeling exhausted—so we thought, why not enjoy a night of endless brunch, plus it’s all for a good cause. It’s our take on brunch, but funner, sillier and louder," said Tom Walker, Co-founder of Holy Moly. "We’re saying no to Blue Monday and yes to getting smashed… responsibly, with plenty of avocados."
Evening Bottomless Brunches
Holy Moly's Avocado-Inspired Event Brings Joy to January
Trend Themes
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Experience-centric Social Dining — Consumers increasingly seek unique dining experiences that blend entertainment and gastronomy, offering innovative opportunities for restaurants to create themed events that draw in crowds.
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Hybrid Day-night Events — The merging of traditionally day-time activities, like brunch, with evening social events reflects a shift in demand for flexible, all-day lifestyle experiences.
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Charity-driven Culinary Events — Hosting culinary events where proceeds support charitable causes attracts socially conscious consumers looking to enjoy leisure activities that align with their values.
Industry Implications
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Food and Beverage Events — There is growth potential for event organizers focusing on inventive dining experiences that mix traditional meal times with unique themes.
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Alcohol-free Beverage Industry — The integration of mocktails in social gatherings capitalizes on the growing trend of alcohol moderation and offers an expanded customer base.
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Hospitality and Leisure — Providing novel, experience-based dining options represents a shift in the hospitality industry, catering to consumers looking for memorable social interactions.