'Brook37,' a female-founded tea atelier aiming to remove middle-men from the equation, announced the release of its 'Epicurean Collection.' This brand has built direct relationships with tea farms from Darjeeling, India, one of the most revered tea regions in the world. Additionally, Brook37 puts its products through a 56-point quality check to ensure only the finest quality for its consumers. This combines with the company's 'Farm to Cup' system that removes middle men and provides authentic, high-quality teas from regions around the globe directly to consumers.
The Epicurean Collection includes four main flavors: 'Midnight Stroll,' 'Twilight Festival,' 'Lemongrass Chai,' and 'Lavender Earl Grey.' The Midnight Stroll is a flowery, aromatic tea, while the Twilight Festival is a mystic oolong tea with a musky, woody aroma. Each of its teas bring a unique mixture of aroma, taste, and sweetness, while offering organic ingredients that uplift the consumer.
Female-Founded Tea Ateliers
Brook37 Launched its 'Epicurean Collection' with Global Fine Teas
Trend Themes
1. Direct-to-consumer Agriculture - Brook37's 'Farm to Cup' system removes middle men and provides authentic, high-quality teas from regions around the globe directly to consumers.
2. Authenticity in Agriculture - Brook37's direct relationships with tea farms from Darjeeling, India ensures only the finest quality for its consumers through a 56-point quality check.
3. Experience-based Food and Beverage Products - The unique mixture of aroma, taste, and sweetness, combined with organic ingredients that uplift the consumer, makes Brook37's Epicurean Collection stand out in the market.
Industry Implications
1. Tea Industry - Brook37's direct relationships with tea farms and emphasis on authenticity and quality presents opportunities for disrupting the traditional tea industry.
2. Agriculture and Farming Industry - Brook37's direct-to-consumer model could be applied to other agricultural products, disrupting traditional supply chains and providing consumers with more transparent and sustainable options.
3. Food and Beverage Industry - Experience-based food and drink products, such as Brook37's Epicurean Collection, have the potential to disrupt the traditional food and beverage industry and appeal to consumers seeking unique and high-quality products.