The Papa John's Epic Pepperoni-Stuffed Crust Pizza is being launched by the brand as an extra-indulgent menu item for patrons to pick up that will easily satisfy their craving for a cheesy, meaty meal.
The pizza features the brand's original pizza dough stuffed with ample amounts of cheese and pepperoni, along with additional pepperoni and cheese on the top. The pizza is then baked until golden brown, which crisps the pepperoni and melts the cheese for the perfect level of indulgence.
The Papa John's Epic Pepperoni-Stuffed Crust Pizza is being launched for Papa Rewards loyalty members now for them to order via the brand's app. The pizza is positioned to launch more widely for all patrons starting Monday, April 25, 2022. The pizza is priced at $13.99.
Extra-Cheesy Pepperoni-Packed Pizzas
The Papa John's Epic Pepperoni-Stuffed Crust is Indulgent
Trend Themes
1. Indulgent Comfort Foods - As consumers look for indulgent food experiences, there is a growing trend for the demand of comfort foods that offer a nostalgic familiarity with updated, high-quality ingredients like gourmet cheeses and fresh pepperonis.
2. Crust-stuffed Pizza - A rising trend in the pizza industry is the use of unique crust options, like stuffed crust with cheesy and meaty fillings, which gives pizza an added dimension for consumers to explore and experience.
3. Loyalty Rewards Programs - With the rise of e-commerce and mobile technology, loyalty programs have become a significant way for food industry players to satisfy and retain customers while collecting valuable data for targeted marketing opportunities.
Industry Implications
1. Fast Food - Big fast-food chains can capitalize on the trend of indulgent foods by offering new, inventive menu options like stuffed-crust pizzas to bring in customers and keep them coming back.
2. Convenience Stores - Convenience stores can capitalize on the emerging trend for indulgent comfort foods by offering fresh, gourmet and unique pizza options aimed at satisfying cravings and providing a convenient meal option.
3. Food Delivery - Food delivery services can partner up with major pizza chains that have loyalty programs and offer exclusive deals and incentives to their customers for ordering through their platform as a way to drive new customer adoption.