Dubai-based international airline Emirates has announced the launch of 'Emirates VR Experience,' a new virtual reality app that allows customers to explore the airline's 'Gamechanger First Class Suites' and check out its signature 'A380 Onboard Lounge.'
An innovative marketing tool, the launch of the new app makes Emirates the first-ever airline to utilize Oculus VR technology for promotional purposes. The immersive experience intends to provide customers with an entertaining opportunity to learn more about Emirates' luxury offerings. In addition, users will be able to navigate through Economy, Business, and First Class cabins, checking out their seats before purchasing them.
'Emirates VR Experience,' was created in partnership with Renacen, a UX company specializing in 3D flying experiences. The new app will be available for free on the Oculus store for all Oculus Rift headset users.
VR-Powered Airline Experiences
The 'Emirates VR Experience' Lets Users Explore Real Plane Cabins
Trend Themes
1. Virtual Reality Marketing - There is a disruptive innovation opportunity for companies to leverage virtual reality technology for marketing purposes to provide unique, immersive experiences to potential customers.
2. Vr-powered Product Demos - Using virtual reality to give potential customers a glimpse of a product in action provides a disruptive innovation opportunity for companies to showcase product features in a more interactive and memorable way.
3. VR Training Programs - Using virtual reality technology to train employees and customers provides a disruptive innovation opportunity to create more efficient, engaging, and cost-effective training programs.
Industry Implications
1. Airlines - Airlines can use virtual reality technology to showcase their offerings, provide virtual cabin tours, and allow potential customers to experience what it's like to fly with their airline.
2. Real Estate - Real estate companies can use virtual reality to provide virtual tours of properties, allowing potential buyers to experience the property without physically being there.
3. Automobiles - Automobile companies can use virtual reality technology to provide an immersive experience that showcases the features and benefits of their vehicles in a more engaging way.