Intuit Mailchimp works with the Design Museum on the Email is Dead exhibit, which is an immersive experience in London that explores the cultural and emotional impacts of the future. Visitors explore the exhibition and are encouraged to look around, feel the contents, and immerse in the sounds and even the smell of email. It is a unique journey of the history of email starting from the 70s and imagining what it looks like in the year 2070.
Intuit Mailchimp's CMO Michelle Taite explains, "Now feels like the optimal time to tell this story, because there’s been chatter about the death of email for over a decade. And every time there’s a new ‘thing,’ like SMS or social media, experts speculate on its extinction. And now, with the rapid expansion of AI, we found the chatter about the death of email to be even more relevant. In fact, with the help of AI, our inboxes are becoming increasingly personalized, helping marketers create meaningful, long standing connections. In essence, email is becoming smarter than it’s ever been."
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Trend Themes
1. Immersive Exhibitions - Immersive exhibitions are creating unique journeys and experiences, allowing visitors to explore and interact with the contents in a multi-sensory manner.
2. Cultural and Emotional Impacts - Exhibitions that delve into the cultural and emotional impacts of the future are providing insights into the evolving role of technology and its effects on individuals and society.
3. Personalized AI-driven Email - Advancements in AI technology are enabling the creation of highly personalized and intelligent email experiences, revolutionizing the way marketers connect and engage with their audiences.
Industry Implications
1. Experiential Marketing - The field of experiential marketing can benefit from immersive exhibitions that offer unique and interactive brand experiences, allowing companies to create lasting connections with their target audience.
2. Cultural Institutions - Cultural institutions, such as museums, can explore the potential of immersive exhibitions to engage visitors on a deeper level and provoke thoughtful discussions about technology's impact on society.
3. Email Marketing - The email marketing industry can leverage AI technologies to deliver highly personalized and relevant email campaigns, enhancing customer engagement and driving better results.