Robeks is kicking off summer in a big way with the launch of two flavorful new smoothies: the Electric Sunshine smoothie and the Strawberry Bright smoothie.
Available now at participating Robeks locations across the county, the two new smoothies combine summer's most delicious fruits with nutrient-rich ingredients. For instance, the Electric Sunshine smoothie combines pineapple, mango, orange sherbet, and papaya juice, with a tangy blend of lemon, ginger, and turmeric. This combination will not only wake up your taste buds, but also your immune system.
On the other hand, the new Strawberry Bright smoothie pairs strawberries, pineapple, lemon, and cranberries with a fresh mix of apple juice and pineapple sherbet. As Mitch Baker, Vice President of Marketing at Robeks, explains, "These new smoothies, along with the return of an annual favorite are the perfect way to enjoy the flavors of summer’s fresh fruits, conveniently blended into delicious, healthful treats."
Turmeric-Infused Summer Smoothies
Robeks Has a New Electric Sunshine Smoothie for Summer 2022
Trend Themes
1. Nutrient-rich Smoothies - The trend of smoothies with nutrient-rich ingredients can continue to grow with the introduction of unique and flavorful combinations like Robeks' Electric Sunshine and Strawberry Bright smoothies.
2. Turmeric-infused Beverages - The popularity of turmeric's health benefits can lead to new product innovation in the beverage industry, as demonstrated by the inclusion of turmeric in Robeks' Electric Sunshine smoothie.
3. Convenience-based Health Foods - The rise of consumer demand for healthful, convenient food and beverage options can drive continued innovation in the health food industry, particularly in the smoothie category.
Industry Implications
1. Smoothie and Juice Bars - Smoothie and juice bars can capitalize on the trend towards nutrient-rich smoothies by offering unique flavors and ingredient combinations, like Robeks' Electric Sunshine and Strawberry Bright smoothies.
2. Beverage Industry - The beverage industry can explore the trend of turmeric-infused beverages to offer healthful and flavor-packed options, similar to Robeks' Electric Sunshine smoothie.
3. Healthy Fast Food - Healthy fast food chains can continue to innovate by offering flavorful and convenient options like smoothies with nutrient-rich ingredients, appealing to consumers looking for healthful on-the-go options.