ASICS works in collaboration with Earls Collection as the duo creates their own iteration of the GT-2160 sneaker model. The silhouette is defined by a palette of cream, brown, and green -- at the base of the shoe there is a creamy tonal mesh for breathability.
This is accented with a smooth brown suede material over top for contrast tonally and texturally. The bright green accents decorate the rest of the silhouette sporadically along the heel and laces. The silhouette is inspired by Earls Collection founder Lewis Brown and his Māori heritage. According to the brand, the shoe "reflects the space inhabited by its designer throughout the formative years of his life." The colorway is inspired by Māori touchstones of pounamu and paua.
Heritage-Honoring Technical Sneaker Models
ASICS and Earls Collection Create a GT-2160 Shoe
Trend Themes
1. Heritage-honoring Technical Sneaker Models - ASICS and Earls Collection collaborate to create a heritage-inspired sneaker model, blending traditional design with technical features.
2. Cream, Brown, and Green Color Palette - The GT-2160 sneaker boasts a colorway of cream, brown, and green, providing a fresh and earthy aesthetic.
3. Māori-inspired Design Elements - Earls Collection founder's Māori heritage influences the silhouette with green accents and touchstones of pounamu and paua.
Industry Implications
1. Fashion Footwear - The ASICS and Earls Collection collaboration introduces a new trend in fashion footwear with its heritage-focused sneaker design.
2. Athletic Apparel - The GT-2160 sneaker offers a blend of style and performance, creating opportunities for disruptive innovation in the athletic apparel industry.
3. Cultural Heritage Fashion - The Māori-inspired design elements in the shoe highlight the potential for disruptive innovation in the cultural heritage fashion sector.