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Decathlon is Updating its Rockrider Series for 2024 with the 'E-FEEL'

The Rockrider E-FEEL is a new range of electric mountain bikes from Decathlon, designed to offer more fun and ease of handling on the trails. The e-bikes feature a sturdy aluminium frame, a RockShox suspension system, and a 630Wh removable battery. The e-bikes also have large 2.8-inch tyres, Boost-spec wheels, and a Brose or Shimano mid motor, depending on the model.

The E-FEEL range includes three models: the E-FEEL 700S, the E-FEEL 900S, and the E-FEEL 900S Team Edition. The E-FEEL 700S is the cheapest model, with a Shimano EP600 motor, an 11-speed Shimano Cues rear derailleur, and TRP Slate Evo brakes. The E-FEEL 900S and 900S Team Edition have the Shimano EP801 motor, which delivers more torque and power. They also have Shimano Di2 transmissions, which provide automatic shifting. The 900S has an 11-speed Shimano Cues Di2 rear derailleur, while the 900S Team Edition has a 12-speed Shimano XT Di2. The E-FEEL 700S, 900S, and 900S Team Edition are expected to launch in the US in 2024, with prices of $4,650, $5,399, and $6,499, respectively. However, it is important to note that each of these models are currently available in the EU, and these prices are based on those releases, so the U.S. release may see price changes.
Trend Themes
1. Electric Mountain Bikes - The E-FEEL range from Decathlon offers electric mountain bikes with sturdy frames and advanced motor technology, enhancing trail riding experiences.
2. Removable Batteries - Decathlon's E-FEEL range features e-bikes equipped with removable batteries, providing convenient charging options and potential for battery upgrades.
3. Automatic Shifting - The E-FEEL 900S and 900S Team Edition showcase Shimano Di2 transmissions, allowing for seamless and automatic gear shifting for enhanced performance.
Industry Implications
1. Outdoor Recreation - The electric mountain bike trend presents opportunities for the outdoor recreation industry to cater to adventure enthusiasts seeking eco-friendly and thrilling experiences.
2. Battery Technology - The rising demand for electric bikes with removable batteries presents innovative opportunities for the battery technology industry to develop scalable and sustainable power solutions.
3. Cycling Gear - The integration of automatic shifting technology in e-bikes opens avenues for the cycling gear industry to design and market advanced components for effortless gear changes.

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