Muscle Milk, the shakes, powders, and supplements brand, recently launched a new initiative with partner Candace Parker to offer strength and fitness resources to underserved communities. Dubbed the Lifting Project, the project invites individuals to enter the contest for a chance to become a future Certified Strength Trainer and give back to their community. To apply, applicants must submit a video detailing why they'd be an ideal Muscle Milk Strength Trainer and how the Lifting Project would benefit their community.
"I am excited to be part of Muscle Milk’s campaign and the Lifting Project to share my passion and dedication to fitness,"
said Candace Parker, basketball legend, and Muscle Milk athlete. "I’ve seen firsthand the positive impact fitness can have on a person and I’m proud to be part of an initiative that helps close the gap around access."
The campaign comes on the heels of Muscle Milk's new 'Own Your Strenght' campaign that "highlights the challenges, new routines, commitments and responsibilities that come with the passage of time, but also the opportunities to get better, grow stronger, demonstrate resilience and lead with strength every single day."
Dream Workout Jobs
Muscle Milk Will Pay a Trainer $40k to Do Free Workouts to Their Community
Trend Themes
1. Community Fitness - Creating initiatives that promote health and fitness in underserved communities through partnerships can be a way to give back while promoting branding for a company
2. Certified Strength Trainers - Offering certification programs and opportunities to become a Certified Strength Trainer can help companies build loyalty to their brand while providing valuable resources to the community
3. Personalized Video Submissions - Asking applicants to submit personalized videos in contests can provide unique insights into individual talents and personalities, making the selection process more effective and engaging
Industry Implications
1. Fitness and Health Supplements - Companies that specialize in fitness and health supplements can create impactful initiatives to promote health and fitness in communities, while also marketing their products
2. Personal Training - Certification and training programs for personal trainers can be a valuable revenue stream for fitness companies while also promoting knowledge and resources in the field
3. Social Media - Social media platforms can be utilized to promote contests and initiatives, allowing for a wider reach and more engagement with potential applicants and communities