Summer Fridays’ creamy, hydrating and award-winning Lip Butter Balm has captured the hearts of consumers looking for shiny, soft lips and the brand is expanding its assortment of lip products with all-new Dream Lip Oils.
The Summer Fridays lip oils will be launching in early 2024 in four comfortable, high-shine shades: Soft Mauve, Pink Cloud, Blush Dreams and Rosewood Nights.
Across the beauty industry, lip oils have gone viral by offering formulas that differ from sticky balms and glosses, all the while providing a great color payoff and finish. Lip oils specifically speak to beauty lovers who have traditionally shyed away from lip color but still desire a subtle enhancement with skin-caring benefits.
Skin-Caring Lip Oils
Summer Fridays' Dream Lip Oils are Hydrating, Buildable & Non-Sticky
Trend Themes
1. Viral Lip Oils - Lip oils have gone viral by offering formulas that differ from sticky balms and glosses, all the while providing a great color payoff and finish.
2. Skin-caring Lip Enhancements - Lip oils specifically speak to beauty lovers who have traditionally shied away from lip color but still desire a subtle enhancement with skin-caring benefits.
3. Expanding Lip Product Assortments - Summer Fridays is expanding its assortment of lip products with all-new Dream Lip Oils, catering to consumers looking for shiny, soft lips.
Industry Implications
1. Beauty - The beauty industry has embraced viral lip oils that offer a unique alternative to traditional lip balms and glosses.
2. Skincare - The skincare industry can capitalize on the trend of skin-caring lip enhancements that provide both color and nourishing benefits.
3. Cosmetics - The cosmetics industry can explore the opportunity of expanding lip product assortments to cater to different consumer preferences and needs.