Manchester-based streetwear imprint Drama Call presents a look at its latest collection, which simultaneously celebrates its fifth anniversary. The capsule is made up of a limited range of 'Trackeh' looks and nods to its own heritage for inspiration.
The new range highlights a range of '5' emblems that can be seen across the series of hoodies. The main visual of the capsule is the patchwork design along with oversized shapes that are detailed with a range of reworked brand logos including bootleg interpretations of the brand. The collection is also joined by a jersey that is inspired by an American football theme with a black tonal palette and tailored accents along the sleeve cuffs and neckline.
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Trend Themes
1. Graphic-centric Streetwear - The emergence of graphic-centric streetwear collections that incorporate patchwork designs and reworked brand logos presents disruptive innovation opportunities in the fashion industry.
2. Minimal Streetwear - The rise of minimal streetwear collections featuring oversized shapes and a black tonal palette offers disruptive innovation opportunities for designers and retailers.
3. Heritage-inspired Streetwear - The trend of streetwear brands drawing inspiration from their own heritage, such as Drama Call's fifth anniversary collection, opens up disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can explore disruptive innovation opportunities by incorporating graphic-centric, minimal, and heritage-inspired streetwear collections.
2. Apparel Industry - The apparel industry can capitalize on the trend of graphic-centric and minimal streetwear by offering a wide range of patchwork designs, oversized shapes, and black tonal palettes.
3. Design Industry - The design industry can embrace disruptive innovation opportunities by creating unique and reworked brand logos for streetwear brands, adding value to their collections.