New Realm Brewing, a craft distillery and brewery that runs its flagship brewery out of Atlanta, has released a monstrously hoppy double IPA that makes a stunning visual impression due to can art revolving around the minotaur creature from Greek mythology, and then follows that up with a memorably hoppy drinking experience.
The Hazy Like an Ox double IPA, which is being launched as part of the brewery's Monsters & Myths Double IPA series, features generous amounts of El Dorado, Idaho 7 and Azacca varieties of hops.
With a dual dry hopping schedule and the inclusion of a subtle amount of lactose for the sake of sweetness, this is truly a carefully brewed beer that offers a juicy, bitter and complete drinking experience.
Hop-Heavy Double IPAs
The 'Hazy Like an Ox' Beer Features a Beastly Serving Of Delectable Hops
Trend Themes
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Hoppy Double Ipas — Craft breweries could innovate by exploring new combinations of hops and incorporating unique artwork into their can designs.
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Monsters & Myths Beer Series — Craft breweries could create limited edition beer series that revolve around mythical creatures as a way to pique consumers' interest.
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Dual Dry Hopping Techniques — Craft breweries could differentiate themselves by experimenting with the amount and timing of hop additions during the brewing process.
Industry Implications
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Craft Beer — Craft breweries could stand out in a crowded market by developing unique and high-quality beer recipes.
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Art & Design — Designers and visual artists could find opportunities in developing distinctive can designs for craft breweries.
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Food & Beverage — The food and beverage industry could benefit by creating events or experiences that showcase unique and innovative craft beer offerings.