Dos Equis is expanding its product portfolio with a flavored non-alcoholic beverage, a Michelada, and a tequila-based canned cocktail. Perfect for summer celebrations, these beverages make it easy to enjoy bar and restaurant favorites at home or on the go.
Dos Equis Lime & Salt ZERO caters to the growing interest in non-alcoholic beverages, with each 12 oz can containing less than 0.5% ABV and 73 calories. Dos Equis Michelada offers the authentic taste of the classic Mexican drink in a convenient single serve 24 oz can. Dos Equis Mango Margarita, a ready-to-drink margarita, blends Blanco Tequila with mango juice for a craft cocktail experience in a 12 oz can with 10% ABV.
These new products reflect Dos Equis' commitment to delivering innovative and convenient products inspired by consumer trends, such as the popularity of tequila, margaritas, ready-to-drink options, and the sober-curious lifestyle.
RTD Canned Cocktails
Dos Equis Introduces Three New Flavored Beverages
Trend Themes
1. Non-alcoholic Beverages - As the interest in non-alcoholic beverages grows, there is an opportunity for companies to innovate and introduce new flavors to cater to this market.
2. Ready-to-drink Cocktails - The demand for ready-to-drink cocktails is rising, creating an opportunity for companies to introduce unique flavor combinations and packaging solutions.
3. Sober-curious Lifestyle - With the growing trend of sober-curious lifestyle, there is an opportunity for companies to introduce creative non-alcoholic options and a unique drinking experience.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate innovative flavor and packaging solutions to meet the rising demand for ready-to-drink cocktails and non-alcoholic beverages.
2. Hospitality Industry - As the demand for innovative cocktail options rises, the hospitality industry can capitalize on this trend by offering unique and creative cocktail menus and experiences.
3. Alcohol Industry - The alcohol industry can tap into the sober-curious market by offering creative non-alcoholic options that are appealing and provide a unique drinking experience.