Social Good Brand Practices

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Dignity Coconuts Positions Itself to Combat Human Trafficking

Intending to better lives and empower vulnerable communities, Dignity Coconuts positions itself as a key player in the commercial world in combatting human trafficking through promoting ethical practices and engaging with local communities in the Philippines. Boasting sustainable livelihoods, fair trade practices, and community involvement, Dignity Coconuts addresses the root causes of exploitation by working alongside communities in The Philippines "to identify and address the factors that make them susceptible to trafficking."

Erik Olson expressed the urgency of solving the global issue of human trafficking, stating: "Over 30 million women and children woke up this morning, without the choice of what they’ll do, or who touches their body. [...] And, alarmingly, 80% of noted sex trafficking survivors eventually get re-trafficked if they fail to find a safe and dignified job."
Trend Themes
1. Sustainable Livelihoods - Dignity Coconuts promotes sustainable livelihoods by engaging with local communities, providing them with dignified jobs and addressing the root causes of exploitation.
2. Fair Trade Practices - Dignity Coconuts practices fair trade by ensuring that the workers are paid fair wages and receive proper treatment, supporting ethical business practices.
3. Community Engagement - Dignity Coconuts actively engages with local communities in the Philippines, working together to identify and address the factors that make them susceptible to trafficking.
Industry Implications
1. Sustainable Agriculture - The sustainable livelihoods approach of Dignity Coconuts presents an opportunity for the sustainable agriculture industry to promote fair trade and community engagement.
2. Ethical Business - Dignity Coconuts' focus on fair trade practices offers opportunities for the ethical business industry to promote transparency and responsible supply chains.
3. Social Impact - Dignity Coconuts' commitment to combat human trafficking through community engagement can inspire the social impact industry to develop innovative solutions and partnerships.

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