To celebrate 4/20, Del Taco is running a new 8 Snack Tacos for $4.20 promotion until April 22, 2022. Customers may choose between a flour tortilla or a crispy corn shell for the Snack Taco, which is stuffed with seasoned meat, grated cheddar cheese, and shredded lettuce.
The brand's Del After Dark Menu, which features fan favorites and secret menu items, will also be available to late-night customers who visit from 9:00 PM to 4:00 AM at participating locations. Highlights of the Del After Dark Menu include the 'Stoner Burrito/Bold Burrito,' 'Bun Taco,' Epic Cali Bacon Burrito with Carne Asada,' 'Queso Loaded Fries,' and more.
During the same time frame, the company is also providing free delivery on all online orders done through its website or the Del Yeah! Rewards app.
4/20 Taco Promotions
Del Taco Launches a New '8 Snack Tacos For $4.20' Deal for 4/20
Trend Themes
1. Marijuana-themed Promotions - Brands may offer food or other products with themes centered around marijuana to generate buzz and appeal to a growing customer demographic.
2. Late-night Menus - Companies may offer specialized menus designed for late-night customers to attract people looking for unique food options during non-standard hours.
3. Online Order Promotions - Brands may offer free or discounted delivery prices or other deals to incentivize customers to order food online instead of visiting the physical restaurant.
Industry Implications
1. Fast Food - Fast food chains may want to capitalize on marijuana culture and establish specialized menus and promotions to attract younger demographics.
2. Food Delivery - Delivery services may offer free or discounted delivery services for orders made on 4/20 or other holidays centered around marijuana culture to entice customers and grow their user base.
3. Restaurant Technology - Restaurant technology companies may develop online ordering systems and tools to help restaurants improve their delivery services and streamline the ordering process for customers.