Culver's is known for its iconic 'ButterBurgers,' 'Fresh Frozen Custard,' and 'Wisconsin Cheese Curds.' The fast-casual restaurant chain recently unveiled its newest menu item, the 'Smokehouse BBQ Cheddar Pub Burger' and 'Crispy Chicken Sandwich.' The first of the two sandwiches versions features a fresh beef patty, while second is a chicken option that can be customized according to consumer preference. The sandwich contains sweet-and-smoky barbecue sauce, cheddar, onion rings, pickles, and Culver's mayo, all served on a cheddar bun with cheddar chunks throughout the dough.
"We’re always looking to give our guests more ways to enjoy new and exciting flavors, and the Smokehouse BBQ Cheddar does exactly that," said Quinn Adkins, director of menu development at Culver’s. "We’re excited for guests not only to experience the smoky sauce that gives the sandwich its name, but to truly make it their own with their choice of beef or chicken."
Smoky BBQ QSR Sandwiches
Culver's Launches a New 'Smoky Barbecue' Limited Time Sandwich
Trend Themes
1. BBQ Flavors in Quick Service Restaurants - The trend of incorporating BBQ flavors into limited time menu items in QSRs presents an opportunity to attract customers looking for new and exciting tastes.
2. Customizable Chicken Sandwiches - Creating chicken sandwich options that can be customized according to consumer preference is a trend that can enhance customer satisfaction by allowing them to personalize their orders.
3. Innovation in Sandwich Buns - Developing unique sandwich buns with added flavor elements, such as cheddar chunks, presents an opportunity for bakery and food production industries to differentiate themselves in the market.
Industry Implications
1. Quick Service Restaurants - QSRs can leverage the trend of incorporating BBQ flavors into their limited time menu items to attract customers and increase sales.
2. Poultry Meat Producers - Poultry meat producers can benefit from the trend of customizable chicken sandwiches by partnering with QSRs and providing customized chicken options that meet consumer preferences.
3. Bakery and Food Production - Incorporating unique flavor and texture elements into sandwich buns, as shown by Culver's cheddar bun, presents innovation opportunities for bakery and food production industries to differentiate themselves and attract customers.