Instagram has announced the launch of Creator Labs, a new education-focused feature designed to help aspiring and emerging creators grow their presence on the platform. The focal point of the new feature will consist of peer-to-peer advice from popular creators who have already had success in developing a fanbase through Instagram.
Advice will be shared from many creators, including fashion influencers, fine-dining experts, emerging entrepreneurs, entertainment critics, musicians, painters, and more. The feature will be divided into three sub-sections -- Expressing Yourself, Building Community, and Growing Long-Term -- each of which will feature custom videos made by participating creators. These videos will cover topics such as "going full-time as a creator," "building content strategy," and "addressing money taboos."
"Being able to connect creators with other creators and soon-to-be-creators, and giving them a personal space to educate, is what makes the Creator Lab so unique," said beauty creator Kali Ledger in a recent press statement. "It’s all about sharing current tips and tricks, practical advice, and how to get started in 2022."
Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs
Trend Themes
1. Creator Education - Aspiring Instagram creators can benefit from education-focused features that teach them strategies and techniques to build their presence on the platform.
2. Peer-to-peer Advice - Connecting emerging creators with popular creators on the same platform can provide them with valuable advice and insights that they can use to improve their craft.
3. Customized Features by Creator Goals - Instagram's Creator Labs caters to creators’ different goals and objectives, offering custom videos and advice to help them express themselves, build communities, and achieve growth.
Industry Implications
1. Social Media - Social media platforms could adopt an education-focused feature that provides aspiring creators with valuable tips and strategies to help them grow their presence and attract an audience.
2. Online Learning - The online learning industry can leverage the peer-to-peer advice feature to connect experts with learners to share knowledge and insights that can help improve their lives and opportunities.
3. Marketing and Advertising - Marketers and advertisers could explore opportunities to partner with popular creators and disseminate educational content to attract a broader audience and build trust with their clients.