Inspired by its consumers’ spirit of adventure, 2 Towns Ciderhouse announced the launch of a line of premium cocktails called Craftwell Cocktails. Made with real fruit for an authentic experience, these high-quality cocktails are mindfully made for those who want to "live life with flavor while on the go." The vibrant 2 Towns Ciderhouse Craftwell Cocktails varieties like Grapefruit Paloma, Pineapple Margarita, Blueberry Cosmo and Strawberry Margarita come in at 10.5% ABV and 12-ounce cans that are full of freshly squeezed fruit flavors.
"Craftwell knows that cocktails are supposed to be about fun, and we bring an irreverence to our craft that helps our consumers enjoy their time with friends while feeling good about what they’re drinking," says co-owner Nels Jewell-Larsen.
Freshly Squeezed Fruit Cocktails
Craftwell Cocktails are Fruit-Forward, Fun and Highly Portable
Trend Themes
1. Premium Ready-to-drink Cocktails - The demand for convenient, high-quality and tasty cocktails made with fresh ingredients creates opportunities for the development of premium ready-to-drink cocktails.
2. Authentic Fruit Flavors - A trend towards using real, freshly squeezed fruits for authentic fruit flavors in cocktails presents an opportunity for companies to innovate new cocktail recipes.
3. Portable Beverages - The trend for convenience and on-the-go consumption creates opportunities for businesses to create innovative portable beverage packaging and products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can innovate by using premium, high-quality ingredients and developing new, innovative products for the convenience of their consumers.
2. Packaging - The packaging industry can create innovative designs for portable beverage products that fit the needs of on-the-go consumers.
3. Food and Beverage - The food and beverage industry can take advantage of consumers' desire for authentic and fresh ingredients and create innovative ways to incorporate those into new products and packaging design.