The New York Bakery Cookies N’Cream Bagels are a decidedly sweet, dessert-like take on the brand's signature baked good that will provide consumers with a way to indulge their sweet tooth.
The bagels are crafted with dough that boasts pieces of cocoa cookie right in the mix alongside a sweet vanilla flavor, and have been rolled boiled and baked to perfection. The result is the look and texture of a bagel, but with a decidedly sweet twist. The product is making its debut in the UK at Morrisons now ahead of a launch into Sainsbury's on September 20 and Asda on September 28, 2023 where shoppers can pick up a five-pack for £1.90.
Brand Manager Alastair Unite spoke on the New York Bakery Cookies N’Cream Bagels saying, "As the market leader, we are playing to our strengths and driving daring innovation that meets demand. This flavour idea emerged to meet an increasing demand for ‘treat’ like products, which in turn is part of a rising ‘treat mentality’ during the cost-of-living crisis."
Dessert-Inspired Cookie-Flavored Bagels
New York Bakery Cookies N’Cream Bagels are Limited-Edition
Trend Themes
1. Dessert-inspired Bagels - The New York Bakery Cookies N’Cream Bagels offer a sweet twist on the traditional bagel, catering to the demand for indulgent treats.
2. Cookie Flavors in Baked Goods - The inclusion of cocoa cookie pieces and sweet vanilla flavor in the bagel dough presents an opportunity for innovative cookie-infused baked goods.
3. Rising 'treat Mentality' - The demand for 'treat' like products reflects a growing consumer mindset focused on indulgence, providing avenues for new product development.
Industry Implications
1. Bakery - The bakery industry can explore incorporating dessert-inspired flavors and products, like cookie-flavored bagels, into their offerings.
2. Confectionery - Confectionery companies have the opportunity to leverage the popularity of cookie flavors by incorporating them into their confectionery items.
3. Retail - Retailers can tap into the rising 'treat mentality' trend by stocking and promoting dessert-inspired products, such as cookie-flavored bagels.