The Soylent Complete Protein Shakes are arriving from the Starco Brands-owned brand as a high-protein nutrition support product for consumers to incorporate into their daily diet.
The shake features 30-grams of complete plant protein alongside 28 vitamins and minerals with 1,000mg of omega-3s to boot. The drink has 250-calories in each serving with zero sugar and boasts slow-burning carbohydrates to the person feel fuller for longer. The product has all nine essential amino acids with five-grams of BCAAs to help support lean muscle mass, strength and energy levels.
Head of Soylent and CEO of Starco Brands Ross Sklar commented on the new Soylent Complete Protein Shakes saying, "High protein shakes are outgrowing the overall nutrition shake category. Since its inception 10 years ago, Soylent has been a leader in the protein space and our shakes continue to provide consumers with a nutrient-dense and delicious product. We’ve had immense success with the High Protein Chocolate flavour and are thrilled to welcome Vanilla into the Complete Protein Shake line-up – it’s been a request from consumers for years."
Protein-Rich Nutrition Support Shakes
Soylent Complete Protein Shakes Have Omega-3s and More
Trend Themes
1. High-protein Nutrition - Opportunity to develop and market high-protein nutrition products that cater to consumers' demand for nutrient-dense and delicious options.
2. Complete Plant Protein - Potential for creating and promoting plant-based protein products that offer all nine essential amino acids and support lean muscle mass, strength, and energy levels.
3. Zero-sugar Shakes - Disruptive innovation opportunity in crafting and promoting zero-sugar shakes with slow-burning carbohydrates that provide long-lasting satiety.
Industry Implications
1. Nutrition Supplements - Opportunity for the nutrition supplements industry to expand its product range and cater to the increasing demand for protein-rich options.
2. Plant-based Food - Potential for the plant-based food industry to develop and promote complete plant protein products that cater to consumers seeking sustainable and cruelty-free choices.
3. Functional Beverages - Disruptive innovation opportunity for the functional beverages industry to create and market zero-sugar shakes with sustained energy release and satiety benefits.