Amsterdam-based fashion imprint Colourful Rebel unveils its new collection of menswear designed for the Spring/Summer 2023 season. It is full of high-quality apparel and was founded by twin brothers Bas and Frank van de Brug. Together, the duo aimed to create the ultimate everyday apparel and the seasonal range gets the same perspective.
The two dive into the realm of menswear with the foundation of their own experiences. The capsule is made up of hoodies, knitwear, and accessories. The cuts are oversized and relaxed in structure but the standout element of the whole range is the color palette. It is filled with vibrant hues with inspiration drawn from the colors of the summer months in Amsterdam.
Summer-Inspired Vibrant Streetwear
Colorful Rebel Unveils a New Bright Collection for SS23
Trend Themes
1. Colorful Streetwear - The rising trend of vibrant streetwear with bold color palettes aims to disrupt traditional fashion trends and provide unique self-expression opportunities for consumers
2. Seasonal Collections - The growing trend of seasonal collections allows fashion brands to continually innovate and adapt to the needs and preferences of consumers, providing new revenue streams and effective marketing opportunities
3. Oversized Apparel - The trend of oversized, relaxed fit apparel provides a comfortable, yet stylish, fashion option for consumers and disrupts traditional body standards in the industry
Industry Implications
1. Fashion Industry - By embracing the bold and colorful streetwear trend, fashion companies can cater to the demand for unique fashion expressions and create new revenue streams
2. Knitwear Industry - As knitwear plays a significant role in the SS23 collection, there is an opportunity for knitwear companies to innovate with seasonal colors and oversized structures that align with evolving fashion trends
3. Accessory Industry - Accessories provide an opportunity for disruption by introducing pops of bold color in small elements, allowing consumers to add vibrancy to their wardrobe with ease