The Balvenie, the luxurious single malt Scotch whisky producer, has embarked on a marketing initiative to promote a selection of beverages designed for consumption during colder months. The campaign highlights the brand's historical commitment to artisanal production methods. A specific emphasis is placed on the in-house control over several traditional steps in the distillation and maturation process.
The Balvenie maintains that its DoubleWood 12 Year Old, the Sweet Toast of American Oak, and the Caribbean Cask 14 Year Old are excellent companions for colder months. These expressions are ideal bases for spirit-centric mixed drinks, including the delectable Cherry Tartan — which features the 12 Year Old, the Dufftown Bodega — described as an "elevated rendition of an Old Fashioned," and the Balvenie Caribbean Cask 14 Year Old, which is to be enjoyed neat or with a drop of water.