Rita’s Italian Ice & Frozen Custard is serving up coffee is a deliciously decadent way with the debut of three new Cold Brew Frozen Coffee drinks.
All three of Rita’s new Cold Brew Frozen Coffee drinks are made with the brand’s rich and creamy vanilla ice and custard. The Original version combines these ingredients with coffee, while the Mocha variation features both coffee and chocolate flavors. Lastly, the Caramel Cold Brew Frozen Coffee features the rich taste of coffee and caramel.
To celebrate the new launch, Rita’s app users will receive a free small frozen coffee so they can try at least one of the new custard drinks during the promo period. For everyone else, the new Cold Brew Frozen Coffee drinks can be found now at all Rita’s Italian Ice & Frozen Custard locations.
Custard-Based Frozen Coffees
Rita's Just Added Three New Cold Brew Frozen Coffee Drinks
Trend Themes
1. Frozen Custard-based Coffee Drinks - Amid the rising trend in coffee consumption, frozen custard-based coffee drinks emerge as a unique innovation with potential for disruption in the coffee industry.
2. Cold Brew Coffee with Added Flavors - Cold brew coffee enhanced with various flavors and ingredients is an emerging trend with opportunities for innovation in the beverage industry.
3. Promotions and Incentives for App Users - Promotions and incentives for app users is a trend on the rise, which companies can leverage to increase brand engagement and customer loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to leverage the trend for custard-based coffee drinks by introducing their own versions of the beverage.
2. Mobile App Development - With the rise in app-based promotions and incentives, the mobile app development industry could create innovative ways to engage customers and increase app usage.
3. Retail - Retail companies could take advantage of the trend towards cold brew coffee with added flavors by introducing innovative coffee blends and unique flavors that cater to consumer preferences.