The luxury fashion designer brand 'Coach' has released the 'Coach Holiday' NFT collection in celebration of both its 80th birthday and its first digital game, 'Snow City.' The Coach Holiday collection features 80 NFTs with a release pattern of 10 per day over eight days. Each day will feature a different animal from the Snow City virtual game.
The eight animals, which also double as Coach mascots, are 'Rexy,' 'Fuzz the polar bear,' Belle the penguin,' 'Holly the deer,' 'Ginger the fox,' 'Paddles the goose,' 'Luna the owl,' and 'Spike the hedgehog.' The first set of 10 NFTs will launch on December 17th, and the last day NFTs are released will be December 24th. This set of NFTs will be given away, not sold, and each NFT owner will receive a complimentary made-to-order 'Rogue' bag in 2022.
These 80 NFT giveaways are meant to reinforce Coach's 'Give A Little Love' tagline for the holidays.
Designer NFT Giveaways
Coach Has Launched the 'Coach Holiday' Collection for Its 80th Anniversary
Trend Themes
1. Luxury Fashion Nfts - Coach's 'Coach Holiday' NFT collection is an example of how high-end fashion brands can incorporate blockchain technology into their marketing strategies.
2. Gamification of Fashion - The release of 'Snow City' and the 'Coach Holiday' NFT collection shows that fashion brands can leverage gaming to sell exclusive digital assets to their target audiences.
3. Nfts as Promotional Items - The NFTs given away in the 'Coach Holiday' NFT collection demonstrate that digital art can be used as a promotional item by luxury fashion brands.
Industry Implications
1. Fashion Retail - Luxury fashion brands can leverage NFTs and gaming to attract new customers and retain their current customer base through engaging promotions, like the 'Coach Holiday' NFT collection.
2. Blockchain Technology - The use of NFTs in fashion promotion showcases how blockchain technology can be incorporated into non-fintech industries, like fashion.
3. Gaming Industry - Fashion brands, like Coach, can create digital games that tie into their brand's identity to connect with a wider audience and generate buzz around their products and services.