Cicis and Mike’s Hot Honey have teamed up to provide consumers with a way to enjoy some sweet heat for a satisfying flavor experience.
The collaboration features the Mike's Hot Honey Pepperoni Pizza and the Mike's Hot Honey Wings, which are both crafted with the namesake Hot Honey sauce to prioritize sweet, savory flavor. The Mike's Hot Honey Pepperoni Pizza features the brand's signature crust with garlic butter, a creamy Alfredo sauce, cheese, pepperoni and a drizzling of Hot Honey sauce. The Mike's Hot Honey Wings feature tender chicken wings tossed right in the sweet sauce for a tasty yet sticky experience.
The new offerings from Cicis and Mike’s Hot Honey are being launched now at participating locations nationwide, but are only around through April 30, 2023.
Sweetly Spiced Pizza Products
Cicis and Mike’s Hot Honey Teamed Up for Two New Offerings
Trend Themes
1. Spicy-sweet Food Trend - Food brands and restaurants are infusing sweet and spicy flavors to elevate taste and attract adventurous eaters.
2. Collaborative Menu Development Trend - More food brands and restaurants are partnering to offer unique food offerings that combine the strengths of both brands.
3. Limited-time Offer Trend - Food brands and restaurants are utilizing limited-time offers to create a sense of urgency and drive sales.
Industry Implications
1. Food Service Industry - Restaurants can explore spicy-sweet menu options to surprise and satisfy customers' taste buds, or collaborate with other brands to create unique offerings and draw more traffic.
2. Food and Beverage Manufacturing Industry - Manufacturers can create versatile, ready-to-use spicy-sweet sauces to cater to the growing demand for such flavors among consumers, or collaborate with restaurants to co-develop custom sauces and food products.
3. Marketing and Advertising Industry - Marketing agencies can help food brands and restaurants create engaging campaigns around limited-time offers, highlighting the exclusivity and urgency of trying out these unique products within a certain timeframe.