Chobani Oat Horchata is a limited-edition dairy-free beverage that's made from whole-grain oats with an ingredient list that excludes lactose, nuts and gluten. The vegan, cinnamon-flavored oat horchata is powered by plants and it's full of creamy goodness, plus earthy and warming spices.
This new seasonal oat drink flavor from Chobani is sold refrigerated and it promises summer refreshment in a wide range of ways, whether it is enjoyed in iced coffee, over oatmeal or breakfast cereal, or blended into smoothies and shakes.
The simple, full-flavor oat drink speaks to the growing number of consumers who seeking out plant-based alternatives, as well as those who are interested in exploring some of the best that Hispanic food has to offer.
Dairy-Free Horchata Drinks
Chobani Oat Horchata is Creamy and Earthy with Warming Spices
Trend Themes
1. Plant-based Beverages - The growing demand for plant-based alternatives, as seen in Chobani's Oat Horchata, presents an opportunity for dairy-free and vegan beverage innovations.
2. Seasonal Specials - Limited-edition seasonal flavors, like Chobani's Oat Horchata, can drive excitement and sales among consumers looking for new and unique products.
3. Hispanic Cuisine - Horchata, a traditional Hispanic beverage, is gaining popularity and offers possibilities for new and unique flavor profiles within the industry.
Industry Implications
1. Dairy-free Beverages - The rise of dairy-free and vegan products presents an opportunity for companies to innovate within the beverage industry and offer new plant-based alternatives.
2. Convenience Stores - Limited-edition seasonal products, like Chobani's Oat Horchata, can drive foot traffic and sales within convenience stores.
3. Latin American Cuisine - The growing popularity of Hispanic food and drink offers opportunities for innovation within the industry and the creation of new and unique products for consumers.