Chobani is expanding its extensive product lineup yet again with the launch of new Chobani Ultra-Filtered Milk and Chobani Half & Half.
Though Chobani may be known for its yogurts, the company is expanding its product portfolio with some new dairy-based offerings. Chobani Half & Half is an especially exciting product made from real milk and cream. This smooth and creamy all-natural blend contains no added sweeteners or oils and comes in two easy-to-digest varieties: Plain and Plain Lactose-Free. As Chobani President & Chief Operating Officer Peter McGuinness explains, "We've seen incredible consumer love for our coffee creamers and they asked us to bring the same craft and quality to dairy-based half & half while offering a lactose-free option as well."
Simple All-Natural Creamers
Chobani Half & Half Comes in Plain and Plain Lactose-Free Options
Trend Themes
1. Expansion of Natural Dairy-based Products - Chobani is expanding its product portfolio with natural dairy-based products, which presents an opportunity to capitalize on the health and wellness trend and cater to consumers who want natural and clean-label dairy options.
2. Increasing Demand for Lactose-free Products - With the launch of Plain Lactose-Free Chobani Half & Half, there is an opportunity for disruption in the lactose-free and dairy-free market segment to meet the increasing demand for such products.
3. Craft and Quality Products - Consumers are increasingly interested in high-quality and artisanal products, as evidenced by the demand for Chobani’s crafted dairy-based half & half and the ultra-filtered milk, creating a need for other products with the same level of care and attention to detail.
Industry Implications
1. Dairy Industry - Chobani’s introduction of its dairy-based product line creates opportunities for dairy industry players to follow suit and create natural, healthy and quality dairy-based products.
2. Natural Foods Industry - The introduction of Chobani’s natural and clean-label dairy-based products aligns with the trend towards healthier and clean-labeled food options, creating an opportunity for companies in the natural foods segment.
3. Lactose-free and Dairy-free Industry - The introduction of Chobani Half & Half lactose-free product presents opportunities for industry players to expand the lactose-free and dairy-free consumer market segment.