The Starbucks RTD (ready to drink) chilled coffee range is making its way to supermarkets in the UK as a delicious way for consumers to easily access some of their favorite seasonal cafe beverages.
The range includes the Starbucks Caffè Latte, Frappuccino Mocha and the limited-edition White Chocolate Mocha, which are each packed in the brand's signature red cups for the holidays. The drinks are making their way to Sainsbury's, Tesco, Waitrose, Morrisons, Asda and the Co-Op locations for £2.10 each, while the White Chocolate Mocha is only at Sainsbury's, Morrisons and Asda for £2.20.
Starbucks Senior Commercial Manager at Arla Foods Laura Scott spoke on the Starbucks RTD (ready to drink) chilled coffee range saying, "One of our favourite times of the year is the launch of the red cups in stores, alongside the holiday menu at Starbucks cafes globally, as it really does signal the start of the festive season for us and our customers. Not only do they look great on the shelves, but they capture people’s attention, and the indulgent chocolate of our limited-time White Chocolate Mocha is the perfect sweet treat to accompany any avid Christmas shopper’s trip."
Seasonal Cold Cafe Beverages
The Starbucks RTD Chilled Coffee Range is Arriving at Supermarkets
Trend Themes
1. Seasonal Cold Cafe Beverages - The Starbucks RTD chilled coffee range offers consumers in the UK easy access to their favorite seasonal cafe beverages at supermarkets.
2. Limited-edition White Chocolate Mocha - The limited-edition White Chocolate Mocha in Starbucks' chilled coffee range provides a unique and indulgent treat for customers during the holiday season.
3. Red Cups and Festive Season Launch - The launch of the red cups in stores and holiday menu at Starbucks cafes globally marks the start of the festive season for coffee enthusiasts and presents an opportunity to capture customers' attention with seasonal offerings.
Industry Implications
1. Supermarkets - Supermarkets in the UK can benefit from stocking the Starbucks RTD chilled coffee range, attracting customers looking for convenient and delicious seasonal cafe beverages.
2. Beverage Retail - The introduction of Starbucks' chilled coffee range presents an opportunity for beverage retailers to offer a wider range of ready-to-drink products and cater to customers' preference for seasonal cafe beverages.
3. Food and Beverage Packaging - The Starbucks RTD chilled coffee range, with its signature red cups for the holidays, provides an opportunity for innovative food and beverage packaging companies to collaborate with Starbucks and create eye-catching packaging designs that capture consumers' attention.