Pickle juice is often touted as having a range of benefits like helping athletes to stave off muscle cramps as well as dehydration, so the Chili Lime Pickle Juice shot has been created as a new take on the brand's original variety.
The shot boasts a 2.5-ounce size that's free from sugar and caffeine, and boasts a USDA Organic certified formula packed with the savory heat of chili and lime. The shot-style product is perfect for athletes to pick up and enjoy after intense workouts or training.
Executive Vice President for The Pickle Juice Company Filip Keuppens commented on the Chili Lime Pickle Juice shot saying, "When developing our line extension strategies, we look at functionality first from an R & D standpoint. The functional properties of these new ingredients brings the benefits of our scientific formulation to the forefront of the consumer experience."
Piquant Pickle Juice Shots
The Chili Lime Pickle Juice Shot is Flavorful and Functional
Trend Themes
1. Functional Food Shots - The trend towards functional food shots presents an opportunity for companies to provide health benefits in a convenient and tasty format.
2. Pickle Juice Beverages - Pickle juice as a beverage is a growing trend that companies can capitalize on by creating innovative and flavorful products.
3. Chili-lime Flavoring - The chili-lime flavor combination is a trend to watch as it becomes increasingly popular across various food and beverage categories.
Industry Implications
1. Fitness and Sports Nutrition - The Chili Lime Pickle Juice shot is an opportunity for companies in the fitness and sports nutrition industry to offer athletes a functional and unique post-workout beverage.
2. Organic Food and Beverage - The use of an organic, USDA certified formula in the Chili Lime Pickle Juice shot taps into the growing demand for natural and sustainable food and beverage products.
3. Beverage Packaging and Delivery - As functional beverage shots become more popular, the industry has an opportunity to innovate in packaging and delivery methods to enhance convenience and consumer experience.