A good dip is an essential part of Super Bowl Sunday and Hormel wants to help people take their love of snacking to the next level with a "a revolutionary gameday appetizer innovation," the Chili Cheese Keg. In a half-barrel size, the Hormel Chili Cheese Keg combines cheese with the brand's top-selling chili for dispensing 15 galls of of hot dip before, during and after the game.
Capable of sharing almost 300 four-ounce servings of Hormel Chili Cheese, the Chili Cheese Keg will be on its way to one lucky winner, and hand-delivered right on time for the Super Bowl. This keg boasts a proprietary adjustable internal heating element and fun features like a handle in the shape of the iconic Hormel Chili can.
Chili Cheese Kegs
Hormel's Chili Cheese-Dispensing Tap is Coming to One Lucky Winner
Trend Themes
1. Food & Beverage Innovations - The Hormel Chili Cheese Keg presents an opportunity for restaurant chains and other food and beverage industry players to introduce unique food service experiences.
2. Event Marketing - The introduction of the Hormel Chili Cheese Keg provides a new avenue for brands to create unique marketing experiences at events and gatherings.
3. Social Media Trends - The Instagram-worthy visual appeal of the Hormel Chili Cheese Keg presents an opportunity for influencers and other social media savvy businesses to take advantage of trending food concepts.
Industry Implications
1. Restaurant Industry - The Chili Cheese Keg concept offers a fresh take on shareable appetizers and could offer a unique addition to menus at sports bars, pubs, and other dining establishments.
2. Catering Industry - The Chili Cheese Keg offers a convenient, fun, and shareable approach to catering for events and parties that could be appealing to catering companies looking to stand out in a competitive market.
3. Event Planning Industry - The Chili Cheese Keg adds a unique and fun touch to events and gatherings and could be an attractive addition to the offerings of event planners of all kinds.