BMW presents a new addition to join its electric motorcycle series in the form of the CE 02. It is essentially a smaller version of the previously launched CE 04 and is meant to target a younger audience. It is technically a scooter but the company is choosing to call it an eParkourer instead.
It has a classy design language and a range of over 55 miles for the 11kW version. Other elements include the top speed of approximately 59 miles per hour. The cost starts off at $7,599 before destination and the larger and longer-range CE 04 version starts at $12,700. In addition to this, BMW also announced its new Motorrad companion smart glasses that are able to display gear, speed limit, and speed.
Urban-Centric Electric Motorcycles
BMW Expands its Electric Lineup Including the CE 02
Trend Themes
1. Urban-centric Electric Motorcycles - Disruptive innovation opportunity: Develop compact and stylish electric motorcycles targeting younger urban commuters.
2. Eparkourers - Disruptive innovation opportunity: Create electric scooters with unique design elements and positioning to appeal to a younger audience.
3. Motorrad Companion Smart Glasses - Disruptive innovation opportunity: Design smart glasses with integrated features for motorcycle riders, enhancing safety and convenience.
Industry Implications
1. Electric Vehicles - Disruptive innovation opportunity: Expand the market for electric vehicles by creating customizable and affordable options for urban commuting.
2. Motorcycle Manufacturing - Disruptive innovation opportunity: Incorporate electric technology into motorcycle designs to attract a wider range of customers, especially in urban areas.
3. Smart Wearable Technology - Disruptive innovation opportunity: Develop smart glasses for specific niche markets, such as motorcycle riders, providing useful real-time information in a hands-free manner.