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G-SHOCK and Culture Kings Collaborate on a New 'Casi-Oak GA-2100'

A new 'Casi-Oak GA-2100' has been developed in collaboration with G-SHOCK and PYRA. As Culture Kings makes its way to the US with the opening of its first store in November, PYRA, its in-house brand, continues to make waves globally. The ‘GA-2100’ is the thinnest watch in the extensive G-SHOCK lineup. It includes the same carbon core guard and carbon fiber-reinforced resin internal casing that has distinguished the watch from other styles for years on end.

The Southern Hemisphere variant of the watch marries a black dial, case, and strap with neon green indices and a Volt yellow Pyra logo with a special "Past Present Future" written on the keeper. The watch incorporates PYRA's distinctive sleek Volt yellow accents, which are intended for the elements.

The PYRA website will be the only place to purchase the exclusive drop, which launches on September 20.
Trend Themes
1. Neon-accented Accessories - The use of neon-accented details on fashion accessories can attract attention and create a statement.
2. Collaborative Product Development - Collaborating with other brands or designers to produce new and unique products can widen customer reach and achieve a fresh market impact.
3. Product Launch Exclusivity - Releasing limited edition products and making them exclusive to a certain platform or store can increase brand loyalty and create hype around the launch.
Industry Implications
1. Fashion Industry - The fashion industry can explore incorporating neon-accented details on accessories or collaborating with other brands or designers to come up with fresh and trendy products.
2. Retail Industry - The retail industry can utilize product launch exclusivity to drive traffic and create a unique selling proposition for customers.
3. Watch Industry - The watch industry can develop new materials or come up with new watch designs that incorporate unique neon accents to appeal to a broader range of customers.

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