Off the Vine is back at Bath & Body Works to share notes of heirloom tomato, garden geranium and moss, and it’s joined by a new Carrot Charm body care line. In the form of body cream, body lotion and body wash, Carrot Charm shares the uplifting and bright essence of orange carrot, juicy nectarine, and sugared musk. Altogether touted as a "unique medley of crunchy root vegetables, ripe stone fruit and sweet sunlight," Carrot Charm is a fresh-picked scent that offers a vegetal alternative to dessert-like scents.
Vegetal scents, green and alive with the rich complexity of soil, stem and leaf, are having a moment, moving from niche curiosity to scents in the mainstream as people chase experiences that are grounded, unhurried and a sensory antidote to synthetic and overly sweet gourmands.
Carrot-Scented Bodycare
Bath & Body Works' Carrot Charm Has Notes of Stone Fruit and Sugared Musk
Trend Themes
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Vegetal Fragrance Revival — A resurgence of soil-forward, green aromas that pair root, leaf and stem notes to replace overly sweet gourmand profiles and redefine mainstream scent palettes.
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Savory-adjacent Bodycare — Products blending culinary-adjacent elements like carrot and heirloom tomato with traditional bath formats that challenge expectations of what personal-care scents can be.
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Sensory Grounding Products — A consumer shift toward unhurried, nature-rooted sensory experiences that favor complex, earthy accords as an antidote to synthetic sweetness.
Industry Implications
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Personal Care and Cosmetics — Formulation pipelines expanding to incorporate botanical, vegetable-derived accords and novel extraction techniques to create differentiated, nature-centric SKUs.
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Fragrance and Perfumery — Niche and mainstream houses experimenting with green, soil-like notes and hybrid gourmand-vegetal constructs to capture a new olfactory category.
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Wellness and Spa Services — Spa experiences integrating garden-inspired scent scapes and earthy treatments that reframe relaxation through grounded, multisensory rituals.