The bubly Bellini Bliss sparkling water mocktail is a new, limited-edition refreshment from the PepsiCo-owned brand for consumers to enjoy this summer. The refreshment features the flavors of peach, pineapple and mango traditionally found in many fruity cocktail recipes, but maintains an alcohol-free profile. The sparkling water drink is free of calories, while also having no artificial sweeteners or flavors in the mix.
The bubly Bellini Bliss sparkling water mocktail is arriving in the US market in eight-packs for consumers to pick up now through August 19, 2022. The product features exotic, beach-inspired branding to give it a summery feel that's perfect for serving to guests at a party. The drink is great for enjoyment on its own, but could also act as the base for a cocktail, if desired.
Canned Sparkling Water Mocktails
bubly Bellini Bliss Has the Flavors of Peach, Pineapple and Mango
Trend Themes
1. Sparkling Water Mocktails - The rising popularity of mocktails provides an opportunity for more sparkling water brands to create non-alcoholic, zero-calorie, and natural flavor-containing products.
2. Limited-edition Refreshments - Brands can leverage seasonal or occasion-based limited-edition product launches to generate excitement and boost sales.
3. Alcohol-free Beverages - There's an opportunity for beverage brands to capitalize on the growing trend of alcohol-free alternatives by offering more sophisticated, flavorful, and healthier drink options.
Industry Implications
1. Beverage - Sparkling water and soft drink brands can incorporate flavors from traditional cocktail recipes into their products to offer non-alcoholic, zero-calorie, and natural-tasting alcohol-free options.
2. Hospitality - Restaurants and bars could offer zero-proof options on their menus so that customers who are not drinking alcohol feel included and can still enjoy flavorful drinks.
3. Retail - The trend for zero-proof and non-alcoholic beverages suggests that retailers could offer more options to address growing consumer demand for healthier and flavorful drink alternatives.