Ford has officially unveiled the limited edition Bronco Desert Racer, a high-performance, off-road SUV built to handle extreme events such as the Baja 1000. The desert-ready vehicle is based on the typical four-door Bronco model but is delivered in a revamped design with a focus on power and durability.
The Bronco Desert Racer boasts a long list of impressive performance-focused features, including 400+ hp Coyote V8, a Multimatic safety cage, Multimatic dampers, and an exclusive High-Performance Off-Road Stability Suspension System. In addition, the new SUV comes equipped with Multimatic-designed billet aluminum lower control arms, 37-inch BFGoodrich Mud-Terrain tires, F-150-derived transmission, and a 65-gallon gas tank.
The Bronco Desert Racer will be limited to just 50 total models, which will be made available to customers starting at the end of 2022.
Ultra-Exclusive Off-Road SUVs
Ford Unveils the Baja-Ready Limited Edition Bronco Desert Racer
Trend Themes
1. Off-road Performance Suvs - Opportunity for automobile manufacturers to create high-performance SUVs built to handle extreme off-road events and competitions, targeting adventure-seeking consumers.
2. Limited Edition Exclusivity - Opportunity for automobile manufacturers to produce ultra-exclusive limited edition vehicles with unique performance features, appealing to collectors and enthusiasts.
3. Off-road Racing Events - Opportunity for event organizers to launch and organize off-road racing events targeting enthusiast and professional racers, with high-performance vehicles such as the Bronco Desert Racer as the central attraction.
Industry Implications
1. Automotive Manufacturing - Automakers can leverage innovative designs and technological advancements to create ultra-exclusive, performance-focused off-road SUVs for adventure-seeking customers.
2. Collectible Automobiles - Opportunity for luxury automobile collectors to invest in ultra-exclusive limited edition off-road SUVs such as the Bronco Desert Racer.
3. Off-road Racing Events - Event organizers can create and promote off-road racing events targeting enthusiast and professional racers, partnering with automobile manufacturers and sponsors to make such events commercially viable.