To coincide with a month of Earth celebrations, Laird Superfood launched Bright Cups as its own sustainable take on single-serve coffee pods. These commercially compostable single-serve coffee pods are made with plant-based materials and they share the taste of the brand's best-selling Focus Mushroom Coffee, blended with functional mushroom extracts and botanical adaptogens.
With the introduction of Bright Cups, Laird Superfood is on a mission to reduce the amount of single-serve waste that enters landfills—especially since roughly 12 billion single-serve pods were purchased last year.
Fueled by a convenient format and high-quality ingredients, Bright Cups are a single-serve coffee option that doesn't cause harsh environmental impact. Bright Cups are made from 85% coffee chaff, the natural skin of the bean and by-product of the roasting process. Additionally, Bright Cups are one of the only single-serve, BPI-certified compostable coffee pods available.
Mushroom Coffee Pods
Laird Superfood's Bright Cups are Single-Serve & Compostable
Trend Themes
1. Sustainable Coffee Pods - The rising concern for environmental damage gives way to a disruptive innovation opportunity to create compostable coffee pods.
2. Functional Mushroom Extracts - Functional mushroom extracts provide a disruptive innovation opportunity to create healthier coffee alternatives.
3. Plant-based Materials - The increasing demand for eco-friendly products opens the door for a disruptive innovation opportunity to develop sustainable alternatives made from plant-based materials.
Industry Implications
1. Coffee Industry - The coffee industry has a disruptive innovation opportunity to create more eco-friendly options for coffee consumption.
2. Food Packaging Industry - The food packaging industry has a disruptive innovation opportunity to come up with sustainable packaging solutions for coffee or other beverages.
3. Health and Wellness Industry - The health and wellness industry has a disruptive innovation opportunity to research and utilize natural and functional ingredients in coffee or other beverages.