MGA Entertainment's Bratz is releasing its first celebrity-inspired collection with influence taken from reality star and entrepreneur Kylie Jenner. The collection comprises the Bratz x Kylie Fashion Dolls — Day and Night Editions, as well as the Bratz x Kylie 24-inch Fashion Doll.
The Bratz x Kylie 24-inch Fashion Doll pays homage to one of Jenner's standout red carpet looks, specifically her striking purple feather-trimmed Versace dress from the 2019 Met Gala.
Elsewhere, the Bratz x Kylie Fashion Dolls comprise two distinctive styles. The daytime outfit consists of a patent leather minidress paired with sporty frames. For the nighttime look, Jenner sports a textured one-shoulder dress featuring a leg slit.
The Kylie Jenner x Bratz collaboration will arrive in stores on October 1.
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Trend Themes
1. Celebrity-inspired Toy Dolls - The Bratz x Kylie Fashion Dolls collection takes inspiration from reality star and entrepreneur Kylie Jenner, offering consumers a chance to own a miniature version of their favorite celebrity.
2. Red Carpet Fashion Replicas - Bratz x Kylie 24-inch Fashion Doll recreates Kylie Jenner's standout red carpet look from the 2019 Met Gala, allowing fans to have a miniature version of the iconic dress.
3. Day and Night Editions - The Bratz x Kylie Fashion Dolls collection features both daytime and nighttime outfits inspired by Kylie Jenner's personal style, giving kids the chance to dress up their dolls for different occasions.
Industry Implications
1. Toy Manufacturing - The collaboration between Bratz and Kylie Jenner opens up opportunities for toy manufacturers to create celebrity-inspired dolls that appeal to young consumers.
2. Fashion and Apparel - Bratz x Kylie Fashion Dolls collection offers a unique opportunity for the fashion industry to expand its offerings by introducing miniature versions of trendy outfits inspired by celebrities.
3. Cosmetics and Beauty - The Bratz x Kylie Fashion Dolls collaboration presents a chance for cosmetics and beauty brands to market their products through miniature celebrities, tapping into the popularity of reality star Kylie Jenner.