Boldly Spiced Burrito Bowls

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On the Border Has Just Debuted New Bolder Border Bowls

On the Border is making a bold statement with the debut of its new Bolder Border Bowls.

The new Bolder Border Bowls are a delicious blend of cilantro lime rice and black beans tossed with roasted corn, pickled red onions, shredded lettuce, queso fresco, pico de gallo, lime crema, sliced avocados, and your choice of protein. And when it comes to protein options, there are lots to choose from. For instance, the Grilled Chicken Border Bowl features grilled chicken brushed with lime-cilantro chimichurri, while the Grilled Shrimp Border Bowl features grilled shrimp brushed with the same lime-cilantro chimichurri. There's also a Grilled Portobello Border Bowl that swaps meat and seafood for vegetarian-friendly grilled portobello mushrooms brushed with lime-cilantro chimichurri.

All of the new bowls are available now from participating locations.
Trend Themes
1. Bolder Border Bowls - The introduction of Bolder Border Bowls showcases a trend towards innovative and bold flavor combinations.
2. Customizable Protein Options - Offering a wide variety of protein options indicates a growing trend towards customizable and inclusive menus that cater to various dietary needs and preferences.
3. Vegetarian-friendly Options - Including a vegetarian-friendly option suggests a trend towards accommodating for plant-based diets and the rise in popularity of flexitarian lifestyles.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can take advantage by offering innovative and unique menu options that cater to dietary preferences to differentiate themselves.
2. Food Delivery Services - Food delivery services can benefit from partnering with fast casual restaurants to offer these bold menu items to customers in the comfort of their own homes.
3. Food and Beverage Manufacturing Industry - Manufacturers can explore creating similar bold and customizable product offerings to meet the demand for more unique and personalized food options in the market.

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