This summer, Buffalo Wild Wings is putting a clever twist on a classic summer dish with the launch of its new Bird Dawgs.
Making its debut as part of the chain's Happy Hour menu, Bird Dawgs are a cross between a chicken sandwich and a hot dog. In short, each Bird Dawg consists of a hand-breaded chicken tender loaded with toppings and served on a split brioche bun. The new Bird Dawgs come in three tasty, pre-built varieties, and all feature one of the chain's signature wing sauces or other saucy topper. For instance, the Honey BBQ Bird Dawg features a chicken tender topped with fries and Buffalo Wild Wings’ Honey BBQ sauce, while the Buffalo Bird Dawg features a chicken tender topped with napa slaw, ranchm and Buffalo Wild Wings’ Medium Buffalo sauce.
Chicken Tender Hot Dogs
Buffalo Wild Wings is Serving Up New Bird Dawgs
Trend Themes
1. Twist-cross Food - There is an opportunity for restaurants to mix and match traditional dishes to create surprising and delicious twists-cross food.
2. Signature-flavored Sandwiches - By incorporating signature flavors into sandwich recipes, restaurants can introduce new ways of experiencing classic dishes.
3. Happy Hour Entrees - Creating unique and flavorful options for Happy Hour menus can attract customers and increase sales during slower hours.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can capitalize on the trend of twist-cross food by creating new menu items that combine customer favorites, and don’t require a lot of preparation time.
2. Casual Dining Restaurants - Casual dining restaurants can increase their appeal to the after-work crowd by developing Happy Hour menus that feature unique and flavorful entrees like Bird Dawgs.
3. Fast-casual Restaurants - Fast-casual restaurants can implement a similar strategy as fast food restaurants in creating new menu items that combine customer favorites but with a more upscale twist.