Big Sipz debuted a pair of canned margaritas that are compact in size but higher in ABV. The 200ml cans of Big Sipz Classic Lime and Strawberry Margarita come in at 16% ABV, offering more from a smaller package.
As an alternative to its 200ml cans, the brand also offers 500ml Tetra Pack in Blue Raspberry, Strawberry and Classic Lime flavors coming in at 15% ABV.
At the same time low- and no-alcohol products are in demand, some brands are branching off to create beverages with relatively high alcohol content. These high-ABV drinks speak to a younger demographic of consumers who are just as interested (or more interested) in the alcohol content as they are flavor, and are likely to choose these beverages for the social benefits of drinking.
High-ABV Canned Margaritas
Big Sipz Deliver 16% ABV in a Small Package
Trend Themes
1. High-abv Canned Beverages - Brands can innovate by creating high-alcohol versions of popular canned beverages to appeal to younger consumers who value both taste and high alcohol content.
2. Small Package, Big ABV - Brands can market high-ABV beverages in smaller, more portable packages for on-the-go drinking occasions.
3. Alcohol Content as a Selling Point - Brands can focus on the alcohol content of their beverages as a selling point, targeting consumers who prioritize high alcohol content over other factors like flavor or low/no alcohol content.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can create new products that cater to young consumers' preference for high alcohol content and portability.
2. Canned Beverages - Companies that specialize in canned beverages can expand their product lines to include high-ABV versions to attract younger, alcohol-seeking consumers.
3. Ready-to-drink Cocktails - Companies that produce ready-to-drink cocktails can innovate by creating high-ABV versions that appeal to younger consumers who prioritize alcohol content over other factors.