The Big Chicken Inside The Sandwich Wars promotion is being run as a limited time offering from the brand with a series of chicken sandwiches inspired by athletes for customers to have their say about. The promotional menu consists of four options including The Ernie, Shaq Attack, Kenny The Jet and Sir Charles inspired by Ernie Johnson, Shaquille O'Neal, Kenny Smith and Charles Barkley, respectively. The sandwiches are being offered at a variety of participating locations from April 22 to June 30, 2025.
The Big Chicken Inside The Sandwich Wars promotion gives fans a call to action by encouraging them to try each of the creations and have their say with which one is the greatest. The sandwich that receives the most purchases and positive feedback will see $25,000 donated to the athlete's charity of choice.
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Trend Themes
1. Athlete-endorsed Food Marketing - Leveraging celebrity athletes to inspire menu items taps into sports fandom, generating unique customer engagement opportunities and brand loyalty.
2. Charitable Consumption Incentives - Incentivizing consumer purchases with charity-based outcomes creates a compelling reason for customers to participate in promotions.
3. Limited-time Culinary Collaborations - Introducing time-bound, themed menu items can boost customer traffic and create urgency-driven sales spikes.
Industry Implications
1. Fast-casual Dining - Restaurants can utilize seasonal or themed collaborations with celebrities to drive customer interest and differentiate from competitors.
2. Sports Merchandising - Collaborative promotions with athletes open new avenues for product tie-ins and crossover marketing opportunities.
3. Charitable Foundations - Partnering with consumer brands for promotional events can increase donations and raise awareness for various causes.