Enjoying a plant-based meal is about to get a whole lot easier thanks to the launch of the new Beyond Meals from Beyond Meat in the UK that are ready to eat in just a few minutes. The initial range of meals offer plant-based takes on comfort foods including Spaghetti Bolognese, Chili with Coriander Rice and Keema Curry & Pilau Rice, which are all arriving in the frozen section at Tesco this week. The meals are launching to coincide with National Vegetarian Week (May 15 to 21) in the UK and are ready to enjoy in 10-minutes or less when warmed in the microwave.
Regional Sales Manager UK at Beyond Meat Steve Dalby spoke on the Beyond Meals saying, "With three different flavours to choose from, including plant-based twists on classic comfort foods and global cuisines, there’s something for everyone to enjoy and they’re perfect for those who are always on the go. Plus, our Beyond Meals are completely plant-based so you can eat what you love, no sacrifice required!"
Ready-to-Eat Plant-Based Meals
Beyond Meals from Beyond Meat Prioritize Plant-Based Convenience
Trend Themes
1. Ready-to-eat Plant-based Meals - The rise of convenient, plant-based meal options is disrupting the frozen meal industry and opening opportunities for more companies to develop healthy, on-the-go options for busy consumers.
2. Growing Plant-based Meat Alternatives - There is a growing trend of plant-based meat alternatives, which include not just meat substitutes but also other plant-based products like jackfruit, tofu, and tempeh.
3. National Vegetarian Week - As the demand for meat alternatives and plant-based products increases, there is a growing trend of celebrating National Vegetarian Week around the world.
Industry Implications
1. Food Delivery Services - Food delivery services can take advantage of this trend by offering more plant-based options, especially those that are quick and easy to prepare, to cater to the needs of busy consumers who are looking for healthier alternatives.
2. Frozen Food Industry - This trend is disrupting the frozen food industry and providing new opportunities for innovation in the development of healthy and convenient plant-based meal options.
3. Plant-based Meat Industry - As the demand for plant-based meat alternatives continues to grow, there are opportunities for companies to develop new and innovative plant-based products to meet the needs of health-conscious consumers.