St. Louis-based Schlafly Beer has launched a brand new beer variety pack that is designed to help loyal customers as well as new Schlafly arrivals get through summer with the help of a diverse array of brews.
The 'Weekender' beer variety pack offers a carefully selected combination of four beers that comprise a seasonal offering, a year-round classic and a pair of exclusives.
Each 'Weekender Variety Pack' contains a trio of 12-ounce cans of each of the four brews. These include the deliciously golden Kolsch beer fermented with a special strain of yeast sourced all the way from Koln in Germany, as well as the 'No Bounds' brown ale that manages to fuse together American and European malts to give rise to a beer that has a malty character along with warming notes of chocolate and caramel. The variety pack also includes a fruity character thanks to the inclusion of the 'Raspberry Hefeweizen,' which was crafted with the use of real raspberries during the fermentation process. The pack is finally rounded out by the 'Hazy Getaway IPA,' a golden IPA with a mysteriously hazy character.
"We wanted The Weekender to fully embody the fun and carefree nature of summer and to bring a pack that’s easy to take with you on summer getaways, camping trips, picnics, and trips to the beach," stated Schlafly CEO Fran Caradonna.
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Trend Themes
1. Craft Beer Variety Packs - Opportunity for breweries to create variety packs that offer a selection of distinct craft beers, appealing to customers looking for diversity and new flavors.
2. Flavor Fusion - Incorporating unique flavor combinations from different beer styles and regions presents an opportunity to create innovative and exciting brews that stand out in the market.
3. Convenience Packaging - Designing beer variety packs that are easy to carry and transport for on-the-go consumption tap into the growing demand for convenient and portable beverage options.
Industry Implications
1. Craft Beer Brewing - Craft breweries can leverage variety packs to introduce consumers to their range of offerings and encourage exploration of different beer styles.
2. Beverage Packaging - Packaging companies can develop innovative and user-friendly designs specifically tailored for beer variety packs, enhancing convenience and brand experience for consumers.
3. Food and Beverage Retail - Retailers can create dedicated sections for craft beer variety packs, catering to consumers' desire for diverse beer options and providing a curated selection for different occasions.