The Moon Juice brand, best known for its healthy edible "dusts" that were touted by popular lifestyle brands like Goop, is now launching a skincare collection called Beauty Shroom.
There are currently two products in the line, including the Exfoliating Acid Potion and the Plumping Jelly Serum. The former is a toner that's free of alcohol and contains a 24% acid complex made to smooth out skin texture, even out skin tone, and reduce the appearance of pores. The latter is a serum that is able to deliver antioxidants and moisturizing ingredients to the skin.
The products in the Beauty Shroom collection are based in a blend of adaptogens that contain "mushrooms and superherbs often used in Ayurvedic practices to relieve oxidative stress."
Adaptogenic Skincare Collections
The Beauty Shroom Collection Has Been Launched by Moon Juice
Trend Themes
1. Adaptogenic Skincare - Opportunity to create skincare products infused with adaptogens for their stress-relieving benefits.
2. Exfoliating Acid Potion - Opportunity to develop alcohol-free toners with acid complexes for improved skin texture and tone.
3. Plumping Jelly Serum - Opportunity to formulate serums that deliver antioxidants and moisturizing ingredients to the skin.
Industry Implications
1. Beauty - Disruptive innovation opportunities in the beauty industry by incorporating adaptogens and acid complexes in skincare products.
2. Wellness - Opportunity to tap into the wellness industry by infusing skincare products with adaptogens for stress relief.
3. Ayurvedic Medicine - Potential for disruptive innovation within the Ayurvedic medicine industry by incorporating mushrooms and superherbs in skincare formulations for oxidative stress relief.