BBQ-Style Charcuterie Kits

The BBQterie Kit Builds Smoky, Savory Grazing Boards

Charcuterie boards are no longer limited to cheeses, fruits and nuts, and Reynolds Wrap and ButcherBox collaborated to create a limited-edition BBQterie Kit that reimagines grazing boards. A selection of meats is a popular choice for charcuterie boards and this curated kit highlights grilled meats to add a smoky and savory dimension to the traditional spread.

With a first-of-its-kind BBQterie Kit, barbecue lovers will find chicken wings, baby back rubs, premium steak tips, apple chicken sausage and all-beef hot dogs, plus Reynolds Wrap Heavy Duty Foil and recipes developed in part by expert griller Ben McGraw. There's also a free Reynolds Wrap BBQterie Guide to simplify the enjoyment of making and eating barbecue fare to satisfy the whole family and guests all summer long.

Bbq-infused Charcuterie
The fusion of traditional charcuterie boards with barbeque elements introduces a smoky and savory twist to the conventional grazing experience.
Collaborative Culinary Kits
Brands like Reynolds Wrap and ButcherBox are teaming up to create unique, curated food kits that elevate home cooking with specialized themes and expert recipes.
DIY Grilling Experiences
The BBQterie Kit offers consumers a DIY grilling adventure with easy-to-follow guides and premium ingredients, turning barbecue preparation into an engaging activity.

Industries Being Reshaped

Food and Beverage
Innovations in food presentation and thematic kits are driving new consumer experiences in the food and beverage sector.
Retail
Specialty meal kits and curated food selections are transforming the retail landscape by offering convenience and exclusivity.
Home Entertainment
Enhanced grilling and dining kits provide opportunities for home entertainment solutions that cater to culinary enthusiasts.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 36%
Freshness 28%