Batch & Bottle is a new range of pre-batched, ready-to-serve cocktails that were meticulously created to effortlessly elevate any hosting occasion. The new beverages are available in four refreshing flavors including Monkey Shoulder Lazy Old Fashioned, Reyka Rhubarb Cosmopolitan, Glenfiddich Scotch Manhattan, and Hendrick's Gin Martini.
The Batch & Bottle line was created by the independent, family-owned spirits company William Grant & Sons. The new canned cocktails are the parent company's first launch in the ready-to-drink cocktail space. To enjoy the drinks, consumers simply have to chill, pour and add the appropriate cocktail garnish.
"The ready-to-drink category today offers consumers more choices than ever before, but none are doing what Batch & Bottle is: delivering full-proof, bar-quality drinks that look striking on any bar cart or dinner table and elevate a special evening with the perfect cocktail for any palate," said Jared Currier, Brand Manager, Innovation at William Grant & Sons.
Pre-Batched RTD Cocktails
Batch & Bottle Recently Launched a New Range of Canned Cocktails
Trend Themes
1. Pre-batched RTD Cocktails - The trend of pre-batched, ready-to-serve cocktails is disrupting the beverage industry by providing consumers with high quality drinks with minimal hassle.
2. Canned Alcoholic Beverages - The trend of canned alcoholic beverages is disrupting the ready-to-drink market by offering a convenient way for consumers to enjoy cocktails anywhere, anytime.
3. Premiumization of RTD Beverages - The trend of premiumization in ready-to-drink beverages is disrupting the traditional perception of RTD as low-quality substitutes to provide consumers with high-quality beverages with convenience.
Industry Implications
1. Alcohol Industry - The alcohol industry has the opportunity to innovate and expand their product offerings by creating convenient, high-quality ready-to-drink cocktails for consumers on the go.
2. Packaging Industry - The packaging industry has an opportunity to create innovative and sustainable packaging solutions for canned and pre-batched cocktails to cater to the growing demand for convenient and eco-friendly options.
3. Hospitality Industry - The hospitality industry has the opportunity to integrate pre-batched cocktails into their menus and offerings to provide high-quality cocktails with minimum wait times, enhancing customer experience and convenience.