Proper Snacks, a renowned snack manufacturer, has entered into a strategic partnership with Warner Bros. Pictures to commemorate the launch of the highly anticipated film, 'Barbie The Movie,' scheduled to hit theaters on July 21.
In conjunction with the movie, Proper Snacks has introduced a limited-edition pink packaging for their brand new 'Sweet Popcorn' flavor, adorned with Barbie branding. Additionally, customers purchasing these specially marked packs will have the opportunity to participate in an on-pack promotion, granting them a chance to win an all-expenses-paid trip for two to California, one of the filming locations for the movie.
"The new Barbie movie is going to be a huge cultural moment this summer, we’re so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience," said Cassandra Stavrou, founder of Proper Snacks.
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Trend Themes
1. Limited-edition Collaborations - Opportunity to create strategic partnerships and limited-edition products tied to a highly anticipated film release.
2. Branded Packaging - Advantage of using branded packaging to increase consumer excitement and tie into a specific theme or event.
3. On-pack Promotions - Potential to boost sales and engage consumers by offering on-pack promotions for exclusive prizes or experiences.
Industry Implications
1. Snack Manufacturing - Opportunity for snack manufacturers to collaborate with popular movie franchises to create special edition products and promotions.
2. Movie Production - Chance for movie production companies to partner with snack manufacturers and leverage their brand and products for cross-promotion.
3. Food Packaging - Potential for food packaging companies to offer customized, branded packaging solutions for limited-edition collaborations and promotions.